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Kiwi Sceptics / Air New Zealand

Only one in five Aussies who say they’d like to go to NZ ever actually make it there. This campaign sets out to lure the other four across. We found a group of sceptics, people who asserted that New Zealand was definitely not for them, tricked them into travelling across the ditch, surprised them with the holiday of their life, and filmed the results.

KIWI SCEPTICS

AIR NEW ZEALAND

Only one in five Aussies who say they’d like to
go to New Zealand ever actually make it there. This campaign sets out to lure the other four across.


We found a group of sceptics, people who asserted that NZ was definitely not for them, tricked them
into travelling across the ditch, surprised them with
the holiday of their life, and filmed the results.

 

 

 

 

 

 

RESULTS
 

  • Most successful sales in Air NZ history

  • Generated over $1 million in PR coverage

  • Over 20,000 additional Facebook
    fans, an increase of 66%

  • Recognised for effectiveness at the Effie
    and APG (UK) Awards

  • Over 1 million episode views online and
    the same number of visits to the site

  • Awarded at Cannes, New York Festivals, Spikes Asia (Grand Prix), Clio, Mobius, AWARD, Adfest, Caxtons, ADMA, and the Festival of Branded Entertainment