NO TIME FOR NEVER
AUSTRALIAN SPORTS COMMISSION
To encourage Australians to play sport,
we created a 2-minute web film featuring
NO celebrity athletes. Instead, we showed
some elderly legends in all their glory.
The film inspired people of all ages,
challenging their excuses and proving
that it's never too late to start.
Over 2.28 million reached
1.5 million views in 2 weeks
756% increase in Facebook fans
All on a budget of $28,000