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No Time For Never / Australian Sports Commission

To encourage Australians to play sport, we created a 2-minute web film featuring NO celebrity athletes. Instead, we showed some elderly legends in all their glory. The film inspired people of all ages, challenging their excuses and proving that it's never too late to start.

NO TIME FOR NEVER

AUSTRALIAN SPORTS COMMISSION

To encourage Australians to play sport, 
we created a 2-minute web film featuring
NO celebrity athletes. Instead, we showed
some elderly legends in all their glory.


The film inspired people of all ages, 
challenging their excuses and proving
that it's never too late to start.

 

 

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RESULTS
 

  • Over 2.28 million reached

  • 1.5 million views in 2 weeks

  • 756% increase in Facebook fans

  • All on a budget of $28,000