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LynxJet / Unilever

We launched LynxJet: the kind of airline our target could only dream of. We imitated traditional airline signage and advertising at every touch point from check-in counters to seat and ticket advertising and even our website, 'The Mile High Club'. Sexy hostesses (called 'Mostesses') became the face (and body) of our spoof airline. They featured in our advertising – and took to the streets to hand out samples.

LYNXJET

UNILEVER

We launched the kind of airline our target could
only dream of. We imitated traditional airline signage and advertising at every touchpoint from check-in
counters to seat and ticket advertising and even our website, 'The Mile High Club'. Sexy hostesses
(called 'Mostesses') became the face (and body) of
our spoof airline. They featured in our advertising
– and took to the streets to hand out samples.



 



RESULTS
 

  • Most successful promotion in the brand’s history

  • Sales increased by 20% in 4 weeks

  • Lynx achieved its highest ever share of the deoderant market (84.2%)

  • 658,000 unique visitors to the website

  • Won 9 Cannes Lions, including a Grand Prix

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