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Give Whales a Voice / Optus+WSPA

Whales are one of the loudest beings on the planet, producing sounds of up to 188 decibels. Yet they suffer in silence as thousands are hunted each year. To stop the slaughter, this campaign rallied Australians together to give whales a voice. All they had to do was record themselves saying a single word using their mobile phone or computer, then share their good deed on social media to encourage their friends to do the same. Finally, the words we collected were used to create an anti-whaling speech.

GIVE WHALES A VOICE

OPTUS + WSPA

Whales are one of the loudest beings on the
planet, producing sounds of up to 188 decibels.
Yet they suffer in silence as thousands are hunted
each year. To stop the slaughter, this campaign
rallied Australians together to give whales a voice.

All they had to do was record themselves
saying a single word using their mobile phone
or computer, then share their good deed on
social media to encourage their friends to do
the same. Finally, the words we collected
were used to create an anti-whaling speech. 

 

 

 

 

RESULTS
 

  • The video presentation was used by the Australian Minister for the Environment in
    his speech to the International Whaling Commission

  • Over 100,000 unique visitors to the site,
    and 12,727 words recorded

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