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Feed a Friend / Pizza Hut

Introducing the ultimate social food to the ultimate social network. Pizza is uniquely designed for sharing, so we let people share it on Facebook. For every pizza you ordered online, you were given a free virtual slice to share. When your friend collects 4 slices, they get a real free pizza. This was Pizza Hut Australia’s most successful online promotion ever.

FEED A FRIEND

PIZZA HUT

Introducing the ultimate social food to the ultimate social network. Pizza is uniquely designed for
sharing, so we let people share it on Facebook.

For every pizza you ordered online, you were given a free virtual slice to share. When your friend collects
4 slices, they get a real free pizza. This was Pizza Hut Australia’s most successful online promotion ever.

 

 

 


RESULTS
 

  • 58,000 people used the app

  • 1.6 million facebook impressions

  • $2.4 million uplift in revenue

  • 24% rise in loyalty