BURD
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HarvesTED / Lion

Tooheys Extra Dry had become boring and predictable. We needed to reclaim its position as the quirky, most provocative beer brand in Australia. So we showed people how we make our brew.

HARVESTED

LION

Tooheys Extra Dry had become boring and predictable. We needed to reclaim its position as the quirky, most provocative beer brand in Australia. 
So we showed people how we make our brew.

 

 

 

 




RESULTS
 

  • Reversed the brand's sales decline

  • Increased brand consideration by 23%

  • Recognized at Adfest and AWARD





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