CURE THE BULLIES
THE VODAFONE FOUNDATION
To help combat cyber bullying in Australian schools, we wanted to educate kids through a fun and entertaining platform that also gave teachers an interesting way to talk about this serious issue in the classroom. Introducing The Bullies – nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. A TV commercial, banner ads and posters in schools introduced The Bullies Viruses and urged kids to go to the site for a free health check.
20% of Australian schools took part
Campaign reached over 50 countries
Recognised at D&AD and AWARD